Ready, Set, Fall! Fall kicks off the 2nd Largest Season for Real Estate Sales - Atlanta Realtor Jess Cooke Scarborough
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Ready, Set, Fall! Fall kicks off the 2nd Largest Season for Real Estate Sales

Ready, Set, Fall! Fall kicks off the 2nd Largest Season for Real Estate Sales

Yes, it’s typical. In August, real estate sales can slow down as peak season buyers and sellers get settled in to their new homes, families squeeze out the last days of summer sun, and the kids head back to school. In August there is a lull before the second peak season of the year, the Fall home buying/selling season.

And we expect this year’s Fall market to be robust with the rise of the Millennial buyer and a large pool of Baby Boomer buyers in the market. The fall market is often dominated by those that don’t need to abide by the school schedule. And with the crazy season we’ve experienced during spring/summer, understandably there were lots of buyers that chose to sit out this year’s busy season. This all means that there’s likely lots of buyers out there, and with less competition and craziness in the Fall, we expect it to be a robust Fall home buying season.

So, if you have been considering selling your home, now may just be the perfect time as there are lots of buyers waiting in the wings and mortgage rates remain favorable. This is also a great time of year to capture buyers that are relocating to Atlanta for jobs and new opportunities as many companies do their relocations in the third and fourth quarter of the year.

If you are ready to jump on this prime time to capture Fall buyers, here are a few tips to keep in mind as you prepare:

Take photos sooner rather than later.

In the few weeks now before all the leaves start falling off the trees, get your home photographed. Late summer, while everything is still green and the angle of the sun is good, is an ideal time to have your photography and videography done. Even if you’re not considering selling until later in the fall or winter, getting your home filmed now will set it apart from the stark gray and leafless look of late fall and winter photography.  

List before the holiday lull kicks in.

Once Thanksgiving comes, most folks enter full-blown holiday mode and nothing much moves in the housing market. So, plan accordingly and decide if you’d like to list before or after the holidays.

Hold off on holiday decor.

If you decide to list once the holiday season – including Halloween – begins, keep your decorations modest and to a minimum. You want your home to be the star of the show, not your decorations so keep them subtle so they don’t distract would-be buyers from seeing the true beauty and character of your home.

Do create a cozy atmosphere.

Cooler weather can be a great time to highlight the indoor livability and coziness of your home. Light a fire and make sure each room of your home is well lit to help buyers feel the hominess while they’re out touring during cooler weather and shorter, darker days.

So remember, just because you didn’t list during the summer, doesn’t mean you missed your chance. Fall is a great time to sell and I’d love to help you make the most of this great time of year to list.

~Jess

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