Insider strategies for a successful sale - Atlanta Realtor Jess Cooke Scarborough
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Insider strategies for a successful sale

Insider strategies for a successful sale

Yes, it is a seller’s market, but having a successful, uncomplicated sale is not effortless. It takes planning and work and the more consideration we put into the sale of your home, the more money you will make and the happier you and your buyers will be. So, I’m inviting you behind the curtain, backstage for some pointers on what you can do to insure the successful, uncomplicated sale of your Atlanta Luxury Home.

  1. Know your buyer. Today’s buyers, more than ever, prefer move-in ready homes. If you have been putting off basic updates, like carpets, paint, or floors, get those done before putting your home on the market. Your home will sell faster and for more money if it’s been updated with a neutral color palette.
  2. Timing is everything. Timing also has to do with knowing your buyer. Is your home ideally suited for a family? If so, you may want to time your listing so that buyers with kids can close and move during the spring/summer when school’s out. However, if you are selling an intown penthouse in a high-rise building, you may want to time your sale near the end of the year when lots of corporate transfers happen. Discuss the best timing with your agent.
  3. Marketing out of the box. Even in a seller’s market, you’ve got to market your home like a pro. Make sure your agent presents you with a thorough marketing plan that includes professional photography and videography as well as staging. The marketing plan should also include strategies such as social media and an open house for agents. If you want to fetch top dollar for your home, it’s got to look like a top dollar home. Buyers can spot value and they will willingly pay if they feel they are getting their money’s worth.
  4. Have a plan. Murphey’s Law is alive and well in real estate so I like to discuss expectations with my clients and have lots of contingency plans and strategies. For example, we’ll choose a starting price for the home, but if market factors change and comparables and competing properties pop up, we need to have a plan for how we will adjust for success.
  5. Assess the strength of the buyer. And, finally, if you want an uncomplicated transaction, assess the strength of the buyer before entering into a sales contract with them. I like to look for factors such as a short due diligence period. Now in Georgia, eager buyers can even offer option money, which is basically a good will gesture to sellers. At the end of the day, we like to see a clean offer from a buyer in a strong financial position that’s not asking for lots of contingencies.

If you look forward to a streamlined, successful sale of your home, these pointers will help you get there. And, equally as important as the above tips is choosing the right team members to work with that you can trust. As a third generation Atlantan and practicing real estate attorney I would be happy to guide you through the sale of your home and together we can make it as successful and uncomplicated as possible. Please reach out if I can be of any help to you.


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